Comparison
BeautifyOS vs Boulevard
In short
Boulevard and BeautifyOS cover much of the same ground: booking, a calendar, payments, memberships, gift cards, retail and commission. The differences that decide it are size and shape. Boulevard runs multiple locations and BeautifyOS does not; Boulevard is sold through a demo and starts at a substantially higher monthly price; BeautifyOS includes a website and a branded client app, and does not meter messages.
Boulevard is not our product and we do not speak for it. Every claim about it below carries the source it came from and the date it was read, and anything we could not verify says so rather than guessing.
Side by side
What each one does
Boulevard: Boulevard is salon and spa management software sold to larger teams, with a sales-led signup and tiered plans priced per location.
| BeautifyOS | Boulevard | |
|---|---|---|
| Entry price | €29 a month for Starter, €59 for Studio, per salon | $140 a month on annual billing for Essentials, up to five professionals; $176 at the regular rateSeen 2026-09-02 |
| Pricing model | Priced per salon per month, not per booking. No commission on the appointments a salon takes and no fee per appointment. | Per location, in three tiers; monthly billing costs about 10% more than annualSeen 2026-09-02 |
| Card processing | Through Stripe, at the salon’s own Stripe rate | From 2.65%, or 1% with Boulevard OffsetSeen 2026-09-02 |
| Try it without talking to sales | Yes | No — signup is "Get a demo", with no self-serve trialSeen 2026-09-02 |
| Online booking, waitlist and deposits | Yes | Yes, on every tierSeen 2026-09-02 |
| Processing and finishing time | Yes | Yes, on every tierSeen 2026-09-02 |
| Memberships and packages | Yes | Yes: memberships with autopay, plus series and packagesSeen 2026-09-02 |
| Gift cards | Yes, sold online and at the counter, carried as a liability | Yes, with gift-card liability reportingSeen 2026-09-02 |
| Retail and stock | Sold and counted; no purchase orders | Product catalog, quantity tracking and shrinkage; purchase orders on Premier and aboveSeen 2026-09-02 |
| Two-way messaging | WhatsApp, SMS, email and app push in one inbox | Two-way texting, with 100 / 250 / 2,500 free texts a month by tierSeen 2026-09-02 |
| Email marketing | Included | 500 / 1,000 / 10,000 free email blasts a month by tier; automated campaigns $2 per completed appointmentSeen 2026-09-02 |
| Commission | Calculated from what was taken, per stylist, after discounts | Commission tracking includedSeen 2026-09-02 |
| Multiple locations | No — one salon per account | Yes on Premier and above: multi-location support, reporting, billing and inter-location AR/APSeen 2026-09-02 |
| Forms and charting | Forms included | An add-on below Prestige; photo markup is a separate add-onSeen 2026-09-02 |
| Website builder | Included — thirteen templates, edited in place, booking page inside it | Not verified |
| Branded client app | Included, under the salon’s own name | Not verified |
| AI receptionist that books | Yes — reads live availability and completes the appointment | Not verified |
Straight answer
Which to choose
Choose Boulevard if
- You run more than one location. Boulevard does this and BeautifyOS does not, and no amount of the rest makes up for it.
- You want purchase orders and shrinkage tracking on retail rather than counting what sells.
- Your team is large enough that dedicated onboarding and a sales relationship are worth more than a lower price.
- You need a product with a long track record. BeautifyOS is new, and that is a real consideration rather than a modest one.
Choose BeautifyOS if
- A single salon comparing monthly cost: €29 or €59 against $140 and up.
- Messages are not metered per text or per completed appointment.
- A website and a branded client app are included rather than bought elsewhere.
- You can sign up and try it without booking a demo.
Questions
Answered
- Is BeautifyOS cheaper than Boulevard?
- On published prices, yes: €29 or €59 a month per salon against Boulevard’s Essentials tier at $140 a month on annual billing, seen on 2 September 2026. Compare card processing rates as well, since across a salon’s annual volume that difference is often larger than the subscription.
- Can BeautifyOS run multiple locations like Boulevard?
- No. Boulevard supports multiple locations on Premier and above; BeautifyOS is one salon per account.
- Does Boulevard include a website?
- We have not verified that, so this comparison does not claim it either way. BeautifyOS includes one.
See it against your own Saturday
Your services, your team, your booking page. Set up in an afternoon.