Salon reporting and analytics
Salon reporting and analytics
In short
Salon analytics turns the appointment and payment records into the small number of figures an owner can act on: revenue per stylist, chair utilization, rebooking rate, average spend, retail attachment and the no-show rate. The value is not the dashboard — it is that these come from the same records as the bookings and the payments, so they never have to be reconciled against anything else.
Before you buy
What to look for
Six numbers, not sixty
A salon does not need a business intelligence tool. It needs to know whether the chairs are full, whether clients come back, what an average visit is worth, and which of those changed this month. A report nobody opens is worth nothing regardless of how much is in it.
- Utilization: booked hours against available hours, per stylist
- Rebooking rate: how many clients leave with the next one booked
- Average visit value, split between services and retail
- No-show and late-cancellation rate
- Revenue per stylist, after discounts
- New against returning clients
Rebooking is the one to fix first
Of the numbers above, rebooking rate is the one a salon can move fastest and the one that compounds. It is also almost entirely a matter of process at the counter rather than of software, which is exactly why measuring it is what makes it change.
Commission and tax have to be split out
Revenue that has not had commission and tax separated is not a number an owner can make a decision with. Check the reporting distinguishes what the salon took from what the salon keeps.
Ask whether you can get the data out
Whatever the reporting does today, the salon’s own history should be exportable. It is the thing that makes leaving possible, which is the thing that makes staying a choice.
In BeautifyOS
What we built
- Reporting
- What the salon earned, per service, per stylist and per day, with commission and tax split out, and the books closed at month end.
- Checkout
- Point of sale for appointments, walk-ins and retail: card and cash, discounts, gift cards, deposits already paid, and a receipt, with the day reconciled at close.
- Team
- Staff hours, time off, what each person is allowed to see, their own app, and their commission worked out from what they actually took.
- Clients
- One record per client holding their history, their formulas and notes, their photos, what they have spent, when they last came and when they are due, with consent recorded against it.
Questions
Answered
- What should a salon measure?
- Chair utilization, rebooking rate, average visit value, no-show rate, revenue per stylist after discounts, and new against returning clients.
- Where do the numbers come from?
- From the same appointment and payment records the salon books and charges against, so the reports do not have to be reconciled against another system.
- Can I see figures per stylist?
- Yes, with commission and tax split out, and a stylist can see their own without seeing everybody else’s.
Keep reading
Related
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