Fill the quiet days

Specials

1. Choose the window

   Today’s, this week’s and this month’s — three cards, each independent. A Tuesday-afternoon offer belongs in today’s; a seasonal one in this month’s.

2. Add a picture and the words

   Upload an image or short clip, give the offer a title and a line of promo text. This is what a client sees on the app’s home screen.

3. Set the discount and save

   A percentage checkout takes off by itself. Leave it at zero for an offer that is only an announcement.

4. Switch it on

   The toggle at the top of the card. Off means written but not published — safe to prepare in advance.

The rest of it

1. Turn on the birthday club

   A personal email goes out in the client’s birthday week with a discount that redeems itself at checkout. Set it once and leave it running.

2. Add a website popup

   Your offer on your own site, with a Book button that lands on the right treatment rather than the home page.

3. Cut an advert in Ad Studio

   Pick Facebook, Instagram or TikTok and it sizes the picture and copy for that placement. Headline and button text are their own fields, so you can paste them straight into Ads Manager.

   Worth knowing. Ad Studio prepares the advert. Publishing it happens in the platform’s own tools, with your ad account.

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